Case study

English

English

Mon Horoscope

In December 2025 we started a project for an astrology group from France. Their wish was to create a mobile horoscope app, a horoscope website and to create and completely manage their social media accounts on Facebook, Instagram and TikTok. Everything for the French-speaking market only!

Their budget for marketing: 0€

So, we developed a plan to increase following on social media accounts on which we can later on promote the app and website. We decided to post short daily horoscopes every single day and every week some extra interesting videos which would nicely integrate into the profile. We started posting on 22th December 2025 and in the meantime we started developing the mobile app and the website.

Our social media strategy exceeded all their expectations. In only 3-months time, we averaged more than 10M views and more than 10K followers every single month. As seen on the graph below, we even reached more than 786k views in one day, that's on Facebook alone. The algorithm and the people liked our content.

Later on when the website and the app were published, we included the CTA's at the end of each daily horoscope to increase website visits and app downloads.